Adapting to respond in real time to the competing demands of stakeholders is a strategic decision taken by organisations. Communications plays a lead role in this adaptation strategy. Since the 20th Century, innovations in communications have occurred repeatedly. The current media landscape has been turned upside down by significant developments, including fragmented social platforms, influencers, misinformation, disinformation, malinformation and now generative Artificial Intelligence(AI). But while the nature of communications has radically changed over recent years, the structure of communications in organisations has not. If organisations want to defend their reputation and remain successful a rethink of organisational configuration and capability is required. A reconceptualisation of the communications function is necessary for success in today’s evolving environment.
On 20-21 November 2023, the International Atomic Energy Agency’s (IAEA) GNSSCOM Steering Committee held its 7th Annual meeting at the IAEA Offices in Vienna. The meeting was held in a hybrid format which allowed in-person and virtual participation.
Mr. Lingquan Guo, Section Head NS-NSOC-NMPS, IAEA, opened the meeting and expressed his thanks for the cooperation among all stakeholders. He highlighted the important role played by the GNSSCOM in building bridges to improve communications and public trust in nuclear safety and security around the world.
The GNSSCOM Steering Committee Chairperson Mr. Gino Moonsamy from the National Nuclear Regulator of South Africa reflected on the GNSSCOM activities for the past year and praised the Women in Nuclear Webinar held in September 2023.
In his opening address Mr Moonsamy shared insights on the evolving nature of the role of public information and communications and the shift in mindset required by organisations to communicate effectively and build public trust with a special focus on engaging a multi-generational public audience. He mentioned that over the past 12 months there has been a rapid increase in the usage of Artificial Intelligence (AI) tools in the field of communications. Mr Moonsamy emphasised the importance of including the topic of AI in the GNSSCOM discussions especially because of the role AI is playing in the evolving communications landscape. He reminded the Steering Committee to be mindful of the risks posed by using AI for communications during crisis communications and emphasised the need for policies and stringent governance over the usage of AI. He highlighted the importance of internal communications for fostering a healthy organisational culture to drive change and meet organisational priorities in a modern context. In closing he stated that all nuclear communicators should view themselves as a bridge that connects the nuclear industry with stakeholders and the public. The GNSSCOM plays a similar role under the IAEA GNSSN added Mr Moonsamy.
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